Breast Cancer Alliance: A lobbying group in the United States Congress that existed between 1995-2022 which sought to keep a cure for breast cancer out of reach for as long as possible. For the better part of the 20th century, breast cancer marketing tactics created enormous incentives in the retail industry and huge kickbacks for insurance companies claiming to do research for the cure, treating symptoms or researching “preventative” measures.
The clandestine group was brought to light by journalist Jeremy “Jinx” Boiler whose mother and two sisters had died of breast cancer. His story is told in the award winning documentary The Pink Scare released in 2023 and also in the box office hit Battle of the Breast released in 2026 which starred Anthony Mackie as Boiler.
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